Project Description

MedSmarter Test Prep

A SMARTER APPROACH TO A CAREER IN MEDICINE

z2 Squared Portfolio MedSmarter

Brief

Best described as a hybrid of classroom learning and tutoring, MedSmarter offers MCAT, USMLE, and Residency preparation courses to pre-med, medical students, and international medical graduates.  They offer high yield programs in a variety of blended learning opportunities with a focus oriented approach.  Here’s the ask from our team:

  • Managed Marketing Services

  • Back Office Operations

  • Branding & Culture

Deliverables

Longtime client partner, MedSmarter offers pre-med, medical students, and international medical graduates the flexibility they need to successfully prep for their MCATs, USMLEs, and Residency, including Clinical Experience.  Truly a case where the Program Director and Instructors focus on their core business activity of preparing students for their exam and allow the z2 Squared team to handle all other aspects of the business from branding, marketing, operations, enrollments, and pretty much anything else non-academic related.

  • Design overall brand image

  • Web Development & Content Marketing including blog and newsletter

  • Establish SOPs to increase operational efficiencies

  • Establish a culture of conducive of a comfortable yet enjoyable learning evironment

  • Implementation of processes to automate growth where possible

  • Build and facilitate relationships with industry professionals and institutions.

Branding
Web Design
Print Materials
Marketing
Accounting
Compliance

Results

What started off in 2014 as a one on one tutoring service to help medical students prepare for their USMLEs, has now expanded much further with the assistance of the z2 Squared.  As of December 2019, MedSmarter has provided 76,000+ hours of instruction to 700+ students from over 85+ International and US-based medical schools.    We look forward to continuing our relationship with MedSmarter for a long time to come.

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